MARTIN FROST & HILL
Your liquor law partnerMartin Frost & Hill is an Austin-based law firm focusing on alcoholic beverage permitting and compliance. We represent alcoholic beverage retailers, distilleries, wineries, breweries, and importers as well as businesses that serve the alcoholic beverage industry, advising our clients on a wide range of alcoholic beverage regulatory matters in Texas and throughout the U.S.
MFH has been our partner since we started in Texas 15 years and dozens of restaurants ago. They care as though it were their own restaurant opening and that makes all the difference.
Leezie Kim, Chief Legal Officer / Fox Restaurant Concepts
Martin Frost & Hill is our go-to firm for retail licensing in Texas. They were vital in helping us rapidly grow to over 100 Texas locations. They are knowledgeable, cost-effective, and there has been no problem too complex or small for them to handle with expertise and speed.
Michael Volz, Senior Director of Legal / MOD Pizza
Practice Areas
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MFH has extensive experience helping clients obtain TABC retail permits for every possible type of retail business in Texas. From El Paso to Beaumont, Amarillo to Brownsville, and all locations between, we can help with TABC retail and related operating permits for restaurants, convenience stores, hotels and resorts, grocers, bars, brewpubs, private clubs, package stores, music venues, arenas, golf courses, entertainment centers, movie theaters, assisted living facilities, airports, food halls, hunting lodges, festivals, temporary events, and more.
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MFH can help you make your dream of manufacturing or importing alcoholic beverages a reality. We handle state and federal permitting, formula approval, and label approval and consult on regulatory compliance.
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Many products manufactured domestically or imported require federal formula approval and most require federal and state label approval. MFH can assist in making sure your products are compliant and ready for the market.
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If you’re an established alcoholic beverage industry member concerned with maintaining compliant operations, MFH can provide the guidance you need. If you want to market a product or service to the alcoholic beverage industry, MFH can advise you on how to create a compliant product that the industry can use with confidence. If you’ve never heard of or need assistance navigating Texas’ three-tier system, MFH can provide guidance on tied-house regulations and intra-industry relationships. If you need to make changes to Texas alcoholic beverage regulations, MFH has extensive knowledge on Texas’ regulatory structure and can help draft a TABC rule or new or revised statute in the Texas Alcoholic Beverage Code.
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MFH has extensive experience assisting clients navigate alcoholic beverage advertising and marketing regulations including product advertising, use of coupons, loyalty programs, bar spends, sponsorships, charity events, delivery and mobile apps, on-premises promotions, and advertising specialties.
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If you’re ready to take your Texas operation regional or national, let MFH help you expand.
Schedule a call to discuss with Kimberly Frost
The team at Martin Frost & Hill has years of experience representing clients in the alcoholic beverage business. We have worked at TABC, at the Texas Capitol, and in the industry.
We have relationships with regulators and law firms all over the country. We use our knowledge, experience, and relationships to bring clarity and order to alcoholic beverage permitting and compliance.
Partial Client List
The following is a representative sampling of our clients who have graciously permitted us to disclose their names here.
Aldi
Austin Beerworks
Austin Eastciders
Ben Milam Whiskey
Bingham Family Cellars
Bloomin’ Brands, Inc.
Brinker International
Bunkhouse Group
CANarchy/Oskar Blues Brewery
CEFCO
Chuy’s
Concord Hospitality Enterprises Company
Crowded Barrel Whiskey Co.
The Culinary Institute of America
Darden Restaurants
Desert Door Sotol
Devil’s River Whiskey
Dripping Springs Distilling
Drury Hotels Company
Floore’s Country Store
Fox Restaurant Concepts
Garrison Brothers Distillery
Gulf Coast Distillers
H. E. Butt Grocery Company
Heineken USA
Instacart
Jackson Family Wines
Jester King Brewery
Kalahari Resorts & Conventions
Levy Restaurants
Live Oak Brewing Co.
McGuire Moorman Hospitality
Messina Hof Winery
MOD Pizza
Murphy Oil USA
Natural Grocers
The ONE Group
Ranch Rider Spirits
Real Ale Brewery
Round One Entertainment, Inc.
St. Arnold Brewing Company
The Salt Lick / Salt Lick Cellars
Shipt
Snooze
South By Southwest Music & Media Conference
Still Austin
Taco Cabana
Treaty Oak Brewing & Distilling Co.
Texas Craft Brewers Guild
Texas Distilled Spirits Association
Texas Wine and Grape Grower Association
Wedding Oak Winery
The team at MFH are exactly who you want to guide you through the hurdles of liquor licensing: They are nice people who are fun to work with and know this world inside and out and can provide practical and thoroughly accurate advice to get you where you need to be.
Peter McGuire, General Counsel / MML Hospitality, LLC
Knowledge Resources
What is required in a TTB Formula Application?
What is required on a malt beverage label?
Does your site qualify for the alcoholic beverage permit you need for your operations?
What is required on a wine label?
When is a Brewer/Brewpub Eligible for the Lowest Federal Excise Tax Rate on Beer?
Learn more…
Common Mistakes on Alcoholic Beverage Labels
What is required on a distilled spirits label?
Learn more…
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