What is required on a wine label?
Wine aficionados know that a label often tells more than just the brand. For those in the wine business, especially in the state of Texas, complying with wine label requirements is crucial not only for informing the consumer but also for abiding by the stringent liquor laws in Texas.
In the Same Field of Vision on One Label - Need Not be the Front Label
1. Brand Name
The brand name distinguishes the wine and often tells a story about the vineyard, winery, or the wine itself. It's the first thing consumers notice, so make it memorable!
2. Class/Type
Is it a Chardonnay? A Merlot? Or a sparkling wine? The class or type of wine guides consumers in their selection and sets expectations for taste and pairing.
3. Blends with Foreign Wines
For those complex wines of American wine blended with a dash of foreign flavor, any mention of foreign wine requires the exact percentage by volume to be clearly stated. This ensures transparency and gives wine enthusiasts a clearer understanding of what's inside.
On Any Label
1. Alcohol Content
From light and breezy to solid and robust, the alcohol content can guide consumer choices and ensure that they’re aware of the strength of their drink.
2. Bottler’s Name and Address
Knowing who bottled the wine can give insights into its quality and origin, especially if the bottler is renowned.
3. Net Contents
This indicates the quantity of wine in the bottle, ensuring consumers get what they pay for.
4. Health Warning Statement
A mandatory inclusion on wine labels, this statement warns of the potential risks of alcohol consumption.
5. Additional Information
From the sulfites declaration to color disclosures, certain wines have additional information vital for consumers who might be allergic or sensitive.
6. On an Import: Importer’s Name and Address
Imported wines have their own charm, and knowing who imported them can speak to the wine’s pedigree.
7. On an Import: Country of Origin
The terroir or the place where the wine grapes grow can dramatically influence the flavor of the wine. Stating the country of origin gives consumers a hint about the wine’s character and flavor profile.
An Important Note for Texas Winemakers
A wine’s appellation is a statement of where the fruit used to make the wine was harvested. Texas law governing Texas wines differs from federal law in a significant way.
A wine label may only state an appellation that is an American viticultural area or county in Texas if 100% of the fruit used to make the wine was grown in Texas. Similarly, a wine label may only identify the Texas vineyard where the fruit was grown if 100% of the fruit used to make the wine was grown in Texas.
Navigating the Essence of Wine Labeling
A wine label is more than just a piece of paper; it’s a reflection of the care, dedication, and attention to detail that goes into every bottle. By adhering to the Texas-specific requirements,[J1] wineries not only uphold the law but also convey trustworthiness and authenticity to their customers. Cheers to great wine and impeccable labeling!
Missteps can lead to issues with your Texas liquor license, which can be a costly and time-consuming ordeal. Let Martin Frost & Hill assist you in designing compliant labels and ensure they're approved by TTB and the states where you'll be marketing your wine. Don't leave things to chance. Call us today at (512) 473-0300.
Learn more about wine labeling regulations from the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) and familiarize yourself with the specific liquor laws in Texas to ensure you're always in compliance.